4 Key Takeaways from Digital Pharma East
The 2016 Digital Pharma East event recently wrapped, and now comes the fun part – putting all those big ideas into practice.
Aptus Health Insights
October 2016
Real-world engagement just got real: Leveraging consumer data and location-based signals to drive qualified reach at scale
By Patrick Aysseh, President of Tomorrow Networks (a division of Aptus Health) Why did a generation of kids want their MTV? At the very basic level, it was the exposure to new, easily digestible content — whether you were a metal-head, into new wave, or a music newshound — 24 hours a…