Thought Leadership

The head of our EngagedMedia division sits down for a brief interview with MM&M magazine to discuss how data-driven mobile engagement can support patient adherence—now and in the future.

In a main-stage session at Digital Pharma East titled “Mobilizing Patient Engagement: The Power of Mobile, Data, and Intelligent Messaging to Engage at the Point of Care and Beyond,” Patrick Aysseh and Hoss Sooudi discuss the opportunities that data-driven mobile engagement offers…

Our own Houda Kamoun, Chief Strategy & Marketing Officer, shares her insights on successful engagement strategies for life sciences companies looking to deliver high-value content to healthcare professionals. 

In this recent article in BioPharma Dive, Patrick Aysseh (president of our Tomorrow Networks division) explains how our clients use the power of location-based mobile ads to drive ROI.

Patrick Aysseh, president of our Tomorrow Networks division, explores how our approach goes beyond traditional digital metrics to focus on what really matters to healthcare's mobile marketers: impact.

Our own David Laros, VP of Analytics and Commercial Effectiveness, describes how pharma can deliver more personalized experiences to HCPs through targeting and segmentation techniques in the latest issue of PM360 Magazine. Read the full article here.

Our own Rick Morello, President of Global Life Sciences, describes the power of our "dual mechanism" approach to synchronized HCP and consumer audiences in this month’s issue of PharmaVOICE magazine. Read the full article here.

Our own David Laros, VP of analytics and commercial effectiveness, is quoted alongside other industry experts in this recent article that appears in PharmaVOICE magazine, underscoring  the power of predictive data and the value of analyzing disparate data sets across multiple healthcare…

Our VP of analytics and commercial effectiveness sits down for a brief interview with an editor from MM&M magazine to discuss how pharma can use data insights to foster engagement with HCPs.

Our president of U.S. Life Sciences sits down for a brief interview with an editor from MM&M magazine to explore the challenges and potential of digital technology for healthcare marketing.

A new report from McKinsey cites pharma execs from Biogen, Shire, Roche, and others on the elements of a successful brand launch. Many of their comments reflect how we work with our clients to promote brand messages across multiple audiences, over time, and around the globe.

Is there a magic formula for delivering content that engages time-strapped health care providers? It might not be magic, but there is a formula, and it combines a deep understanding of how different types of providers are likely to engage in a message with the educational formats that…