Our own David Laros, VP of analytics and commercial effectiveness, is quoted alongside other industry experts in this recent article that appears in PharmaVOICE magazine. Laros’ comments underscore the power of predictive data and the value of analyzing disparate data sets across multiple healthcare audiences to drive strategy and results.
“A significant application of this [analytics] trend is the ability to understand, predict, and apply customers’ — as in healthcare professionals, healthcare consumers, and healthcare organizations — propensity to engage and respond to various promotional stimuli and messaging.
Customers react best when they are understood regarding their preferences. It’s exciting to see how our industry is shifting and becoming more open and able to leverage actionable insights that lead to increased awareness, engagement, education, and the desired behavior change among key audiences.” -- David Laros, Aptus Health